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In order to secure this data, we compress it into a short URL using a shortening service called short. io. This condenses our a long ICS URL into a drastically shorter and easy to remember URL. Here is an For example:,

app.icecreamsocial.io/invite/abcdef?utm_source=ice_cream_social&utm_medium=ics_influencer&utm_source=ics_modal&utm_campaign=ics_campaign_123&utm_term=buy+one+get+one&custom_data=1010

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This keeps the data safer because it is not able to be directly modified in public contexts. You can think of the short URL as a key to get the real URL. If this shortened URL is tampered with in anyway, the key will not work and the URL will not be found. The user will be redirected to a message saying that their link is not valid and to double check they copied it correctly. A shortened link is not necessary for private links but they could receive the same benefits. The only downside is that it might pollute our analytics so it may be better to keep them longer.