/wiki/spaces/ICSDocs/pages/1487503361
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A high-level diagram of the link redirection flow.
Ice Cream Social links contain data that provide insight into when, where, and how influencers are created which allows a client to determine whether or not a campaign is performing well. These links follow a commonly used URL tracking scheme using the Urchin Tracking Module (UTM) that allow us to accurately collect data without having to rely on 3rd party cookies. This also allows clients to view their data in their own analytics platform such as Google Analytics or Facebook Pixel. This document includes the following:
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For more information on Ice Cream Social links and how they are used, please see:
UTM Parameters and Custom Data - Details what data is held in the urlWhat URL and the possible values of for each parameter are
What measures there are to prevent URL tampering
SOCIAL CHANNELS - IMPORTANT NOTE
You might have noticed that none of these values pertain to any social media platforms. This is intentional due to the nature of our links and how they are created. We cannot accurately determine where a user will end up sharing their personal links without greatly diminishing the sharing experience. We cannot force them to only share on one platform and we cannot reasonably expect them to generate a dedicated link for multiple platforms. Additionally, most people already have tools in place to give them this information more reliably via referer tracking or other analytics platforms. This goes to say that inaccurate data is more harmful than no data and even if the data was accurate, it’s not immediately clear how this data would help a client improve their ICS campaigns.
This type of data will not be included in the links themselves, but we can capture referer information to tell us if they came from a social media platform on desktop.
Conclusion
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paramater
Tamper-Proof Share URLs - Details what measures are taken to prevent tampering with ICS links