Ice Cream Social links contain data that provide insight into when, where, and how influencers are created which allows a client to determine whether or not a campaign is performing well. These links follow a commonly used URL tracking scheme using the Urchin Tracking Module (UTM) that allow us to accurately collect data without having to rely on 3rd party cookies. This also allows clients to view their data in their own analytics platform such as Google Analytics or Facebook Pixel.
For more information on Ice Cream Social links and how they are used, please see:
UTM Parameters and Custom Data - Details what data is held in the URL and the possible values for each paramater
Tamper-Proof Share URLs - Details what measures are taken to prevent tampering with ICS links