Collecting Influencer Consent

With the V2 widget, we've introduced settings to control whether influencers are explicitly asked if they want to submit their data and opt in to receiving ICS marketing communications. This consent collection is important because it ensures that influencers only receive notifications willingly and at their touchpoint of choice, be it their email inbox or their mobile phone.

Beyond that, it provides a chance make your privacy and cookie policies visible to the customer so they have the opportunity to learn exactly how you plan on using their data after collection.

While we recommend always turning the settings requiring consent collection on, the choice is yours to make and will ultimately depend your regional and organizational privacy and data policies.

You can find this setting under Campaigns > Settings > Data & Policy in the admin.